product-marketing

Product Marketing's Role in a GTM Strategy Launching a new product is a monumental task that requires meticulous planning and execution. A critical component of this process is the Go-To-Market (GTM) strategy, which outlines how a product will be sold and marketed to customers. One department that…

What is Product Marketing? Product marketing is an essential function in any company, but it plays a particularly crucial role in B2B companies that sell complex products or services. In these companies, the product marketing team is responsible for helping salespeople understand the products they…