What is the role of product marketing in a product launch?

Product Marketing's Role in a GTM Strategy Launching a new product is a monumental task that requires meticulous planning and execution. A critical component of this process is the Go-To-Market (GTM) strategy, which outlines how a product will be sold and marketed to customers. One department that…


What is Product Marketing?

What is Product Marketing? Product marketing is an essential function in any company, but it plays a particularly crucial role in B2B companies that sell complex products or services. In these companies, the product marketing team is responsible for helping salespeople understand the products they…